Herbert Brungs papers, 1969-1988 (bulk 1980-1988).

ArchivalResource

J. Walter Thompson Company. Frankfurt Office. Herbert Brungs papers, 1969-1988 (bulk 1980-1988).

Herbert Brungs papers, 1969-1988 (bulk 1980-1988).

http://www.worldcat.org/oclc/47059720

Brungs was chief operating officer and managing director of the J. Walter Thompson Company's Frankfurt, Germany, office. The collection documents Brungs' activities less as the manager of specific accounts and more as the representative to the German trade organization GWA (Gesamtverband Werbeagenturen) and the as the executive in charge of further education of employees and managers through seminars and classes. Specific topics documented in the Herbert Brungs Papers include documentation on the new JWT office in Dus̈seldorf, the introduction of computers systems at JWT-Frankfurt, correspondence with academics interested in the advertising industry, relations with a few big clients such as CMA (agricultural industry) and Deutscher Wein (trade organization for German wine), communication with the GWA concerning the relationship between the industry and politicians as well as industry excellence awards, as well as internal and external seminars and their evaluations. The collection consists of typed and handwritten correspondence, external and internal memoranda, articles and presentations (typed or offprints) accompanied by charts and graphs, and some other printed material. Approximately 70 percent of the collection is in German. Only correspondence with foreign offices and clients as well as some of the subject material is in English. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

5000 items (6 lin. ft.)

eng,

ger,

Duke University Libraries, Duke University Library; Perkins Library